EXTRA CREDIT ASSIGNMENT
Posted by tapsyc450

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After you’re done with all the requirements, you submit your post for review.
Remember that you need to include an original reference (one not used in class), multimedia and tags.
Here is where the extra credit assignment should reside. Not in your own blog, but in the class blog.
Don’t forget to list your references in APA format
Posted on December 4, 2011, in Info and tagged extracredit, StudentAuthor. Bookmark the permalink. 2 Comments.
Title: Increasing Validity on Questionnaires
By Casey Hannan
(I cannot sign in to wordpress to leave this as my own comment for some reason)
Some of the pitfalls that questionnaires are prone to are low response rates and low motivation in respondents. Participants often feel disconnected from the purpose of the study, mainly because the sample chosen has little personal investment in the cause or organization administering the survey. These factors are all detrimental to the validity of survey results, which is unfortunate because surveys are the most inexpensive, easiest, and wide-reaching type of sampling in psychology.
The Office of Planning and Institutional Assessment at Penn State wrote a paper on various methods for increasing the validity of survey data. They urge that valid questionnaire results arise from sampling people who are the “stakeholders” who are affected by the topic under review (Penn State, 2006). These will be the people who care most about the issue or organization studying the issue, and therefore will be more motivated to answer more honestly and thoughtfully. Their responses will be the most relevant to the outcomes of the survey (Penn State, 2006). To further ensure honest responses, it should be stressed that results are and always will be kept completely anonymous. Additionally, when analyzing results, researchers should use only “valid responses,” which are those that do not include a “not applicable” option or questions that have missing responses (Penn State, 2006).
Other suggestions made by the PSU Office of Planning and Institutional Assessment include keeping the questionnaire short, which will prevent people from glazing over questions or skipping them all together (Penn State, 2006). Survey writers should be extremely choosy when finalizing their questionnaire and should only include the most valuable questions. They recommend that surveys dealing with sensitive issues should be distributed by an outside company or organization, because people are more comfortable answering honestly when their responses will only be used by a neutral party (Penn State, 2006).
Survey expert Don Dillman suggests adding a personal touch to the process of conducting surveys. He suggests making five contacts with each participant on separate occasions, each time using a different tactic (Dillman, 2000). Such tactics include thank you/reminder emails and making phone call reminders to participants after several weeks if they do not respond. This will hopefully improve response rates, which are crucial to increasing validity of survey data.
Dillman, Don. (2000). Mail and Internet Surveys: The Tailored Design Method. New York: John Wiley & Sons, Inc.
Pennsylvania State University Office of Planning and Institutional Assessment. (2006). Using Surveys for Data Collection in Continuous Improvement. Innovation Insights, 14(1).
tags: extracredit, validity, questionnaires
Casey,
This is the incorrect area for the extra credit assignment. You need to create a post, not a comment.